Last year, the Saints bucked the trend on the Brownlow red carpet with D’Arne Finnis (wife of CEO Matt Finnis), Jo Richardson (wife of Senior Coach Alan Richardson) and Karen Masson (partner of President Peter Summers) all donning pre-loved gowns purchased from Sacred Heart Mission. The dresses each cost just $8, with money raised from these purchases providing three meals to people in need.

Off the back of the support received by the secondhand showstoppers, the women of St Kilda have joined with ladies across the AFL to kickstart the Give a Frock campaign. The campaign aims to continue to raise awareness for Sacred Heart Mission and the brilliant work they do for the community.

This initiative will see women across the football community donate dresses worn at tonight’s Brownlow, as well as other pre-worn cocktail dresses, to Sacred Heart Mission. The dresses will then be auctioned off at Sacred Heart Mission’s Chapel St Op Shop Auction on November 2 at Prahran Town Hall.

All proceeds from the auction go directly to the Mission and will greatly assist in supporting the vast range of services they provide, including building new aged care residences and new women’s shelter, while continuing to provide over 400 meals daily to people experiencing homelessness.

For more information visit Sacred Heart Mission’s website  or join the conversation on social media by using the hashtag #giveafrock