St Kilda’s 2016 memberships have gone on sale today with the club placing its fans at the centre of the campaign and also announcing aggressive growth targets.
CEO Matt Finnis said the Saints would aim high on and off field in 2016 and have developed a strategic 90-10-40 plan for membership.
“In 2016, our target is to have 90% retention of 2015 members and attract 10,000 new members – if we do that, we will reach 40,000 members which would be a huge boost for the club,” he said.
“These goals represent significant growth but we believe they are achievable because of the excitement surrounding this club and the significant supporter base we have.
For details about all membership packages, visit our new and improved membership website.
“After a number of years of decline, in 2015 we started to see improvement in key areas for growth including membership, crowds and TV audience. We placed a big focus on making smart decisions and re-engaging with our supporters and we saw thousands of fans reconnect with the club.
“Significantly, our most recent member survey showed that satisfaction levels amongst our people are at an historic high which is something we are proud of.
“Now we need to take that next step and get this great club - an AFL foundation club - back to where we all want it to - which is a financial success off-field and a winning team on-field.”
Finnis said the Saints How I Want To Be spirit would be reflected throughout its 2016 membership campaign with messages revolving around ‘Be a Saints member - 2016’ and ‘Keep Believing’ or ‘Start Belonging’.
“To all our 2015 members I want to thank-you for your support and I hope you continue to be part of the team in 2016 because it will be a fun and exciting time to be part of our team,” he said.
“To those supporters who liked what they saw in 2015 but were not a member, I hope we have done enough to show you that we are on the right path and that you want to move from being a fan to a proud member in 2016.”
Membership starts from $90 and, with Saints Easy Pay option, can be paid upfront or in ten $9 instalments. Anyone signing up via Saints Easy Pay also has access to an exclusive, stylish and warm Saints Easy Pay vest for just $50.
All membership packs come with a member choice item: a Saints cap or scarf and the option to purchase an exclusive member polo for just $30.
You are an important part of our club – you belong in 2016!
