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Lethlean appointed as St Kilda General Manager - Football

MELBOURNE, AUSTRALIA - NOVEMBER 11:  Simon Lethlean speaks during the 2016 NAB AFLW Induction day at the Melbourne Cricket Ground on November 11, 2016 in Melbourne, Australia. (Photo by Scott Barbour/AFL Media)

St Kilda Football Club is pleased to announce the appointment of Simon Lethlean to the role of General Manager - Football.

Saints CEO Matt Finnis said the appointment of someone of Lethlean’s calibre was a coup for the club.

“Simon brings significant skills and experience to the Club,” Finnis said.

“His knowledge of football, from grass roots to the elite, as well as his executive experience in legal, fixturing, broadcasting, game development, AFL Women’s and football operations will be invaluable to St Kilda.

“His experience as a successful Club and representative coach and player prior to his administrative career rounds out an enviable football resume.”

Finnis said the St Kilda Board had unanimously endorsed Lethlean’s appointment after a thorough process conducted in conjunction with independent external consultant Craig Mitchell, from Ernst & Young’s Sports Advisory practice.

“Throughout the process, Simon demonstrated himself to be the stand-out candidate for our Club and I am very pleased to welcome him to the Saints,” Finnis said

Lethlean said he and his family were excited to join the Saints at such an exciting time in their history.

“St Kilda is a Club with a clear vision, a united administration, a very strong coach and a young talented list,” Lethlean said.

“I am extremely pleased to be joining the Club in this new role, and feel humbled to be given a second chance in the industry that I love.

“I am passionate about football and am thankful to Matt Finnis, Alan Richardson, Peter Summers and the entire board and Club for giving me this opportunity.

“I spoke to the playing group and the entire staff this morning, and outlined my passion for football and the opportunities I see in the role.

“I believe I can be part of a team that delivers real and sustained success to St Kilda Football Club.”

Finnis said the appointment was part of a small number of changes in the football department following the departure of Ameet Bains.

“Ameet’s move presented the perfect opportunity for us to assess the best way to set ourselves up for future growth and success,” Finnis said.

“In doing this, we decided to alter some roles to leverage the skills of some of our existing staff members such as Jamie Cox who will play an integral role in leading our emerging football programs and partnerships across AFL, AFLW, VFL and VFLW football.”

Lethlean will commence his role on Monday 8 January to coincide with the players and coaching staff return from the Christmas break.

Lethlean career summary


  • Solicitor, Middletons Lawyers 1999-2004
  • AFL Legal Counsel, 2004-2009
  • AFL GM Broadcasting, Scheduling & Major Projects, 2009-2015
  • AFL GM Game & Market Development, 2015-2017
  • AFL GM Football Operations, 2017
  • Future Directions of Football Strategy 2015
  • Establishment of AFLW in 2017


  • Senior listed player Hawthorn Football Club 1994-95
  • 5 time VAFA A Section Senior Premiership player
  • 2 time VAFA A Section Senior Premiership coach
  • VAFA Senior Representative coach 2012-14