St Kilda’s partnership with Dare Iced Coffee will evolve in 2020 with the loyal sponsor supporting both the men’s and women’s coaching groups.
Dare has been one of St Kilda’s co-principal partners for the past four years and General Manager of Commercial Chris Larkins said the club was thrilled the relationship would continue for at least the next three years.
For the first time, the Dare logo will remain on the St Kilda guernsey, but be positioned on the neck line which has previously been reserved for an apparel partner.
“Dare’s support over the past four years has been incredible and to have them remain such an important partner, supporting Brett Ratten and his coaching group and Peta Searle and her team, speaks volumes of the organisation,” Larkins said.
“It’s an exciting time for both teams.
“Peta Searle, as the competition’s only female coach, will lead St Kilda’s historic entry into AFLW, supported by a great group of young coaches.
“And for Brett Ratten, it’s a return to life as a senior coach with a strong and experienced coaching group behind him and a host of new players to lead.
“We look forward to working with Dare to continue to promote their brand and specific campaigns over the next three years.”
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Darryn Wallace, Marketing & Innovation Director at Lion Dairy & Drinks, agrees and said this new partnership would provide Dare with a key platform in the overall Dare strategy of becoming the leading iced coffee brand nationally.
“We now want to evolve our partnership so that it can more closely align the brand and products to moments of mental clarity and how a “Dare Fix’ll Fix it”,” Wallace said.