St Kilda Football Club has taken an important step towards securing and strengthening its football future, today launching the Strength & Loyalty Fund to allow fans to directly contribute to on-field success.

As the club looks ahead to its next 150 years, it is turning to its members and fans to play an active role in shaping the next chapter. The initiative enables fans to directly donate towards the club’s four main pillars for achieving sustained success: football investment, talent pathways, infrastructure and debt reduction.


“This year has been such a significant milestone for the St Kilda Football Club and we’re incredibly proud of the steps we have taken towards forging a strong foundation that we believe will set us up for success into the future,” CEO Simon Lethlean said. 

“We have delivered revitalised men’s and women’s programs, developed a state-of-the-art facility and successfully grown our core revenue across membership, sponsorship and consumer merchandise. Now, we need to continue to invest in our assets to build towards a competitive edge in the areas that matter to our fans, and that’s on-field. 

“With growing football and industry costs, such as the annual soft cap increases, it is critical for us to continue investing in our football future and find ways to ensure that we can invest and compete with all of the Clubs across the competition. 

Our dedicated and loyal members and fans have been vital in seeing us through to 150 years, and we are again calling on their support as we look to see deliver on our vision of becoming a successful and sustainable club for the long-term.

- CEO Simon Lethlean

“Whether you can support via your membership, or through an additional donation to our new Strength & Loyalty Fund, it does not go unnoticed or unappreciated. We ask a lot of our members, and in return receive loyalty that is unmatched across the competition. 

“St Kilda Football Club exists for its members and fans, and we hope to repay you with the success we are all striving towards before long.”

Patrons of the Strength & Loyalty Fund will be recognised in various ways based on their donation tier, including opportunities to be part of exclusive inner sanctum experiences with the club’s senior coaches. 

To find out more about the Strength & Loyalty fund or how you can contribute to the Saints’ future, click here.