St Kilda Football Club is proud to announce the evolution of its partnership with German technology pioneer LOEWE, with the brand extending its commitment as a Major Partner across the Saints’ AFL and AFLW programs.
Building on a successful first year as a Platinum Partner, the progression reflects a growing alignment between the two organisations, both driven by high performance and sustained success.
“We had a great first year with LOEWE and we’re really pleased to see that continuing into 2026,” St Kilda Chief Customer and Commercial Officer Mike Scott said.
“The team at LOEWE have shown genuine belief in what we’re building as a club, and this next step reflects the strength of our relationship and shared ambition.”
Founded in 1923, LOEWE has long been celebrated as a pioneer in premium home entertainment, fusing exceptional design with cutting-edge engineering. For decades, the brand has set global standards in aesthetics and technology - values that deeply resonate with St Kilda’s own approach to building a bold, modern and high-performing football club.
As Major Partner, LOEWE’s premium design and distinct brand identity will continue to feature prominently across Saints’ assets, match-day experiences and on-field apparel. This season will also see expanded integration as the partnership grows, bringing LOEWE’s signature innovation further into the club environment and enhancing the fan experience in new and exciting ways.
LOEWE Australia CEO Paul Riachi said the brand’s philosophy made the decision to elevate the partnership an easy one.
“Over the past year, we’ve loved building our partnership with the Saints, from engaging with the club’s passionate community to seeing the partnership come alive on game days,” Riachi said.
“The club’s ambition, energy and connection with its members only strengthened our decision. LOEWE has always been about elevating moments through design and innovation, and we see that same spirit in St Kilda. We’re excited to continue growing together as part of the Saints’ journey.”
