St Kilda Football Club is proud to announce the extension of its long-standing partnership with global apparel powerhouse New Balance, in collaboration with its elite Teamwear partner Belgravia Apparel, through to the end of 2030.

The announcement also marks a significant evolution of the partnership, with the Saints’ AFLW program officially wearing the New Balance brand for the first time.   

Having first partnered with the club in 2021, the extended agreement will see New Balance and Belgravia Apparel continue as the club’s premier apparel partner, supplying all on-and-off field apparel across its men’s and women’s programs, as well as selected club merchandise ranges worn proudly by the Saints faithful.   

Further strengthening their investment in the club’s future, the collaboration will also continue to provide apparel support for St Kilda’s Next Generation Academy (NGA) and Elite Academies, backing the development of the next generation of future Saints talent. 

“We’ve proudly worn one of the world’s most iconic brands in New Balance on our uniforms since 2021 and we’re so thrilled to continue this iconic partnership alongside a brand committed to success, high performance and innovation,” Chief Customer and Commercial Officer Mike Scott said.   

“To now have our AFLW program officially join the New Balance crew is another exciting milestone, strengthening the alignment across our entire club and growing the connection between the brand and the Saints family. 

“We’re building something exciting at St Kilda, and it’s fantastic to have New Balance aligned with our long-term vision and growth.” 

By the end of 2030, the agreement will mark a decade-long partnership between St Kilda, New Balance and Belgravia Apparel, marking a significant milestone, reflecting shared ambition and commitment between the two organisations.   

“We’re incredibly proud to extend our partnership with St Kilda Football Club through to 2030,” New Balance Australia Regional Manager Dean Howard said. 

“We strongly believe in the direction the club is heading and are excited to expand our support across the entire AFLW program in partnership with Belgravia Apparel. 

  “The passion of the Saints community is something we deeply value, and we’re proud to continue strengthening our connection with supporters while celebrating the red, white and black.”