St Kilda Football Club is proud to welcome live-stream shopping platform Whatnot as the club's official exclusive live shopping partner through to the end of 2026.

Whatnot is Australia's largest live shopping platform built around community, discovery, and connection. Through Live Shows, buyers and sellers come together around the brands, products, and collectibles they love, building communities through shared passions. 

As part of the new partnership, fans will have the opportunity to join and interact live on the platform with Saints players and fan favourite Ollie Geale, across several livestreams this season. 

 “We’re incredibly excited to welcome Whatnot as our newest official club partner,” said Michael Scott, St Kilda Chief Customer and Commercial Officer. 

“As a club, we’re always looking for innovative ways to engage new audiences and stay ahead of the game, both on and off the field.  

“Partnering with a fast-growing and unique platform like Whatnot is a fantastic opportunity for us to diversify our commercial partnerships and connect with fans in a completely new way.” 

As part of the announcement, Whatnot has launched an offer for Saints members, with fans able to receive a $15 free credit to spend on Whatnot when signing up to the platform - available here.  

“We’re thrilled to partner with one of Australia’s most historic football clubs,” said Alex McCauley, General Manager of Whatnot Australia.    

“This is a first-of-its-kind partnership for Whatnot, and we’re excited by the opportunity to connect with a passionate new audience.” 

Whatnot will be featured across the club’s social, digital and game day assets throughout the remainder of the 2026 AFL seasons.