St Kilda has partnered with Marvel to celebrate the release of the latest instalment of Marvel’s Iron Man movie series, Marvel’s Iron Man 3, which hits cinemas on Wednesday April 24.

The interactive and promotional campaign is set to build excitement around the highly anticipated film release among the Saints’ faithful.
Kicking the campaign off this weekend ahead of St Kilda’s blockbuster match against Essendon, Marvel will flood Etihad Stadium with 10,000 Iron Man 3 masks among the crowd.

The activation also includes Marvel’s Iron Man 3 photo-booth on the concourse pre-game where fans can get a photo with the Super Hero and then Iron Man himself will go up against St Kilda mascot Trevor the Saint in a kicking showdown on ground before the siren.

The Marvel Iron Man 3 activity will also feature in the Saints’ home game against Sydney at Westpac Stadium in Wellington in round five.

Marvel’s Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Saints suit up with Marvel’s Iron Man 3

You could go into the draw to win a Marvel-themed trip for two to Tokyo by playing the Suit Up with Marvel’s Iron Man 3 game!

Simply head to ironman3.com.au and start searching for eight Iron Man suits that have been hidden across a virtual world.

Each suit a player finds in the game scores you an entry into the Grand Prize draw.  The more suits you find, the more chances you have to win!

You will be challenged to complete a mission to find five power-cells for each suit, which will only appear once you have located that suit.
Stay tuned to saints.com.au for exclusive clues on where to find some of the suits.

Suit up is free to play for all ages, but you must be aged 18+ to go into the draw to win prizes.