JELD-WEN continues with Saints as Premier Partner
After three years as Major Partner of the St Kilda Football Club, JELD-WEN is shifting their sponsorship relationship...
After three years as Major Partner of the St Kilda Football Club, JELD-WEN Australia is shifting their sponsorship relationship from the match day guernsey to focus on the influential people behind the players, the coaches.
Now as a Premier Partner of the Club, JELD-WEN will display their iconic brand name, which has become synonymous with the red, white and black, on the apparel worn exclusively by Ross Lyon and his coaching staff. JELD-WEN will also continue to build their association with the Club in the business arena, through an increase in inner sanctum hospitality programs for key corporate clients.
Director of Marketing at JELD-WEN Australia, Bruce Tosello, said;
“Our partnership with the St Kilda Football Club has been pivotal in the process of continuing to communicate the JELD-WEN brand and values to key builders and homeowners integral to the success of the JELD-WEN Australia businesses over the last three years.”
“JELD-WEN Australia includes iconic brands that are well known and loved by homeowners, builders and architects across the country. Crucial to the success of choosing to partner with the AFL code in 2008 was the right selection of a team that shared the same values and spirit as our business and St Kilda represented a great fit in this area.”
“The St Kilda Board and Club has worked with us since day one to ensure that JELD-WEN Australia’s involvement with the AFL represented a sound investment by delivering a fully integrated program with tangible results, which from our experience can be a rare commodity in the sports sponsorship arena. While JELD-WEN Australia will ensure that all their sponsorships integrate with corporate objectives, our business likes to work with people that we like and the Saints more than fits this bill.”
“In continuing our strong partnership, we hope to build on our investment and tune it to focus on the activities that are consistent with our plans for the JELD-WEN Australia brands in 2011 and beyond.”
St Kilda CEO, Michael Nettlefold continued; “The Club and JELD-WEN have proved to be a fantastic corporate fit over a number of years. JELD-WEN came on as a Major Partner at a very important time for the Club, and they have continued to build a strong relationship with us ever since.”
“JELD-WEN are now one of 12 Club sponsors who have committed to continuing their relationship with us into 2011 and beyond.”
“With the movement of JELD-WEN’s partnership, we now have an exciting opening for a new company to associate their brand with the Club as a major jumper sponsor. This is an excellent and unique opportunity for both the Club and prospective sponsors.”
“As one of the most popular teams in the nation’s biggest sport, a major association with St Kilda Football Club is not only an effective vehicle for brand building but more importantly for building loyalty with the Australian public and incredibly powerful tool to grow customer relationships.”
