St Kilda Football Club is pleased to welcome Genius Childcare to its sponsorship stable.
Genius Childcare is an innovative and all-inclusive early years education provider for pre-school aged children.
Through state-of-the-art facilities, a diverse and thoughtful curriculum and highly-skilled educators, Genius leads the way in the childhood education sector.
With 29 centres across Australia, including five in Melbourne’s south, Saints’ Executive General Manager of Commercial Chris Larkins said the partnership was symbolic of the region the club represents.
"We are constantly looking to partner with organisations that not only share our values, but also represent our people," Larkins said.
"We know that one of our largest fan base age groups is aged between 30 and 45 years, a common time for people to be seeking childcare for their family.
"We look forward to building out a meaningful partnership with Genius as they help us connect to future generations of St Kilda fans."
Genius National Operations Manager Sel Omerovic echoed Larkins’ sentiments.
"Genius is thrilled to be onboard with such a prestigious Australian sporting club," Omerovic said.
"We look forward to forming strong relationships with the club and their fanbase, and feel we can play a pivotal role in connecting with their younger demographic.
"This will also be a fantastic opportunity for our children, families and staff, who will benefit from the people, the expertise and the resources associated with St Kilda."
The Genius brand will appear on the club’s media backdrop and Coaches polo sleeve.