St Kilda Football Club has reported an operating profit of $2,781,945 for the financial year ending 31 October 2025, reflecting another year of strong growth across membership, revenue and commercial performance.
The Saints reached an all-time membership record of 65,509, an 8.3 per cent increase on the previous year. Total revenue rose by $4,079,865 (7 per cent) to $63,077,354, driven by strong returns in matchday performance, merchandise, fundraising and ongoing growth across key commercial partnerships.
Importantly, the club increased its combined AFL and AFLW investment by $3,079,943, ensuring both programs continue to be well resourced to drive development and on-field performance.
St Kilda Football Club CEO, Carl Dilena, praised the commitment of the club’s members, partners and supporters, acknowledging their role in another year of growth.
“Our record membership and revenue results reflect the strength of the Saints community,” Dilena said.
“To have 65,509 members standing with us this year is something we are incredibly proud of. Their loyalty has played a major role in driving these results.
"Additionally, I would like to acknowledge the generous support from our donors and corporate partners in 2025. Thank you to our co-principal partners CMC Invest, who have committed to a new three-year extension, and Chery Motor our valued automotive partner. I’d also like to thank our major partners including our newest major partner, Fiji Tourism, who we are excited to add to the St Kilda family for 2026.”
“This financial performance has enabled us to keep investing in our football programs at a significant level. Ensuring our AFL and AFLW teams are well resourced remains central to our ambition of building sustained success.”
“We head into 2026 with confidence. With a strong financial foundation, growing membership, a clear strategic focus, and great people we believe we are well placed to continue our progress both on and off the field.”
Key elements of the club’s 2025 financial results include:
- Operating profit of $2,781,945
- Record membership of 65,509
- Total revenue of $63,077,354
- Debt pay-down of $1.5 million
- Match returns of $3,067,104 (up 13 per cent)
- Fundraising and donations of $1,538,218 (up 25 per cent)
- Merchandise revenue of $2,281,386 (up 9.2 per cent)
- Investment in AFLW and AFL programs increased by $3,079,943
A full version of the 2025 St Kilda Football Club financial results can be viewed here.
